CONNECT TO ACT.
ENGAGE TO TRANSFORM.
We love questions and challenges because they are the starting point for game-changing opportunities. Write to us now to arrange an exchange.
Governance & Influence
Public Affairs Africa is a public affairs boutique specialising in governance and influence.
We know the African continent and combine business and sector expertise tailored to its complex realities. Our approach is holistic, focused on results, diagnosing problems, planning robust strategies, building efficient solutions, and deploying operational actions for African governance.
We help sovereign decision-makers and public organisations to build competitive models and reforms to meet the development challenges of African countries. We help organisations and business leaders to clarify their vision, assert their leadership, and optimise their reputations as governance. We position ourselves as an extension of our clients’ teams in times of challenge, opportunity, and change.
Our network of collaborators and experts combines the experience of former senior executives of African and international public and private institutions with the innovative strength of talented young professionals.
We are motivated by the transformation of the African continent daily. We are Public Affairs Africa, and we are building the difference.
OUR MANTRAS
We move fast.
We are proactive.
SECTORS
CORPORATE REPUTATION & TRANSFORMATION
FINANCE
NON-PROFIT
EDUCATION
INNOVATION
GOVERNMENT & PUBLIC SERVICE
START-UP & SME
PUBLIC FIGURES
CONSUMPTION
ENERGY
Companies, philanthropic institutions, governments, policymakers :
Public Affairs Africa teams bring you transformative ideas, solutions, and strategies to support your ambitions. Our value proposition combines substance and form, substance and trend. We know how to design impactful development projects through the elaboration of reforms and the orientation of public action. We also know how to help you control your brand awareness and create groundbreaking initiatives or campaigns around complex social issues & governance in order to sustainably engage your stakeholders.
GOVERNANCE
We help our clients feed the public debate, influence decisions, and steer change.
PUBLIC REFORMS
PUBLIC REFORMS
- Analysis and evaluation of public policies
- Support for policy development
- Design of development projects with impact
- Capacity building for public leaders and administrators
- Legislative and regulatory strategy
POLICY ADVICE
POLICY ADVICE
- Positioning and action strategy
- Message platforms
- Creative identity
- Local or parliamentary diplomacy
- Speech writing
- Grassroots mobilisation, coalition building
- Partnership development
TERRITORIAL ATTRACTIVENESS
TERRITORIAL ATTRACTIVENESS
- Territorial marketing
- Nation branding
- Investor engagement strategies
- Design, management, and execution of economic events
- Investor relations
INFLUENCE
Our company understands the power of perception and its role in determining the value of your institution. Above all, we know how to shape it in the best possible way. We will guide you in building your storytelling, repositioning your brand, crisis management, advocacy, and public opinion strategy.
LOBBYING & CAMPAIGNING
LOBBYING & CAMPAIGNING
- Design and management of advocacy, interest representation, or awareness-raising campaigns
- Identification, networking, preparation of meetings mapping of relevant stakeholders (national, local, international and ministerial representatives, senior officials, experts, business leaders, professional organisations
NARRATIVE INFLUENCE
NARRATIVE INFLUENCE
- Message transformation and narrative design
- Brand image and discourse
- Development of corporate profiles
- Development of high added value content (Policy paper, White paper, Thought leadership, etc.)
MEDIA INFLUENCE
MEDIA INFLUENCE
- Structuration of strategies and media relations’ tools (Forum,thought leadership, articles, interviews)
- Mapping of relevant media, media relations
- Media positioning campaigns
- Speaking engagement, organization and coordination of media relations
- Media training
REFERENCES
From large mature companies in various sectors to start-ups, NGOs and governments, we deliver cutting-edge expertise in a spirit of partnership, confidentiality, and shared trust. This allows us to build deep relationships in which our clients see Public Affairs Africa as a true extension of their team.
INITIATIVES
2020 | #INFORAFRICA CAMPAIGN AGAINST THE CORONAVIRUS
Public Affairs Africa initiated and led the continental #INFORAFRICA governance campaign against the coronavirus with the support of several partners. With the support of the World Health Organization, the African Union, Africa CDC, UNCDF, UNDP, the campaign has helped to address the challenges facing Africa in the fight against the pandemic.
We engaged and mobilised over 150 influencers, opinion leaders, and celebrities to spread prevention messages across the continent, supporting initiatives that combat the disease, create a positive impact on local communities and contribute to resilience.
Read more on : Website|Instagram|Facebook|Twitter|LinkedIn
|Youtube
2019 | INTERNATIONAL FORUM INVEST IN WEST AFRICA
Under the theme “Financing high-potential SMEs, boosting public-private partnerships,” Abidjan, the capital of Côte d’Ivoire, hosted the Invest In West Africa Forum on 22 and 23 November 2019. 100% transactional, the region’s largest private sector event is a one-stop-shop for investors, placing “coopetition” at the heart of the crucial challenge of accelerating West Africa’s economic transformation.
Public Affairs Africa initiated and managed this investment forum, which has become a major regional and international economic event.
More information on : Website|Flickr | LinkedinOUR TEAM
Our team has advised numerous heads of state and business leaders, piloted hundreds of pan-African and international campaigns with experienced men and women who have served their countries and talents with a real-time vision of Africa and the world, as well as a boundless imagination.
Adébissi DJOGAN
- Managing Director
- Political innovation, campaigning, influence strategies, global leadership, advocacy and lobbying, strategic planification
- 60+ consulting missions in Europe and over 15 African countries
Marc BOUSQUET
- Partner
- Political advisory and senior management, influence, political parties, international relations
- More than 40 years of experience in Europe, Africa, and Latin America
Ronel N’GANGBET
- Partner
- Press and public relations, project management
- Sectors: Innovation, Technology, Sustainable development, Health, Public authorities
- More than 20 years of experience in consulting
Mamadou DJIMTEBAYE
- Partner
- Strategic advice to leaders, nation-branding, investments
- Sectors : Innovation, media, influence, political networks
- More than 15 years of experience in consulting
Mojolaoluwa OLAIFA
- Consultant
- Strategy and project design, innovation, start-ups, investments
- More than 7 years of experience in consulting
Dr Andrew SSEMWANGA
- Associate Director
- Strategic advisory, public policy development, government affairs
- More than 30 years of experience in consulting
Yasmine FOFANA
- Consultant
- Public and media relations, project management
- Sectors : Innovation, Technologies, Tourism, FMCG
- More than 10 years of experience in consulting
Khassim SAMASSA
- Associate Director
- Strategic advisory, new media, economy, finance, industrialization, international development
- More than 10 years of experience in consulting